When preparing to sell a luxury home, there can be a temptation to begin with the highest price that can reasonably be justified and leave room to negotiate. In Park City’s 2026 market, that approach can be costly.
A property typically receives its greatest concentration of attention during its first 14 days on the market. It appears as a new listing in saved searches, is circulated among local advisors and reaches buyers who have been waiting for the right opportunity.
During that period, the seller has the greatest ability to control the narrative, create urgency and potentially generate competition.
As the listing sits, the balance of power gradually changes. Buyers begin asking different questions. Instead of wondering how quickly they
